Sing
for your
DREAMS
We created the Driving Dreams Experience, an immersive inspirational footprint for attendees of the Woman Thour Art Loosed Conference to share their dreams while learning more about the 2019 Toyota Avalon and Highlander.
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Within the activation footprint, consumers had the opportunity to engage with the Toyota brand through the “Sing For Your Dreams” Carpool Karaoke Experience.
3x
consumer engagement vs. other sponsors
57%
attendees engaged
12-14
minutes spent in activation per consumer
122 M
social media impressions
Woman Thou Art Loosed is a 3-day conference held by world renowned pastor and TV personality, TD Jakes. With an audience of 10,000 professional women of color who also serve as the head of their respective households, WTAL includes inspiring seminars and worship sessions led by spiritual leaders from around the world including Sarah Jakes Roberts, Cora Jakes Coleman and Dr. Juanita Bynum.
Woman Thou Art Loosed Master Class presented the perfect opportunity for Toyota to connect to the AA target consumer in a meaningful and relevant way while showing off the brand’s commitment to diversity and inclusion.
