The Essence Festival is an annual music festival, which takes place in New Orleans, LA, featuring the very best in R&B, Soul, Funk, Gospel, Blues, Hip-Hop, Jazz and Reggae music; as well as a series of seminars and events created to empower and inspire African American men and women. 

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XPA and Mosaic conceived and produced the 100x100 footprint for Coca-Cola, the presenting sponsor of the festival.  Throughout the 3-day weekend XPA was responsible for talent booking, sampling, staffing and event production.